New editor of People magazine wants to inject more humour

Jess Cagle

The new editor of People magazine says he sees it as the "morning show of magazines". 

"It's one of those few places where you can cover celebrities, politics, human interest stories and more," said Jess Cagle, who had been managing editor of Entertainment Weekly and was named Friday to succeed Larry Hackett as People's top editor.

AdAge reported that Cagle will be overseeing all People's print and digital efforts but will serve in a newly created position as editorial director of Entertainment Weekly. Asked what he wants to change at the flagship publication, he said:

"One thing I can say is maybe do it all with more humor. How do you add humor? How do you make it more entertaining? That's one thing I know I want to add. It's something we can do in the magazine and online and with the many brand extensions we want to create down the line."

The story said People last year accounted for 20% of all revenue of the parent company Time Inc.