Followers on Twitter, Facebook, Pinterest and Instagram are able to use the hashtag #ElleCanadaEmma to share their opinion on the various outfits and accessories which Roberts will wear during the shoot by Max Abadian. They will also get a behind-the-scenes look on set and have the opportunity to have their questions answered by Roberts on Twitter.
On March 31, they will have the chance to see and vote for their favourite among cover options, which the public will see May 6 on digital and iPad editions and on newsstands May 12.
“Emma is the perfect choice for our very first interactive cover. Her career is blossoming, she has an incredible sense of style, and a highly engaged social media following,” explained editor-in-chief Noreen Flanagan. “Elle Canada has become such a strong digital brand with our website, iPad edition, e-newsletters, and blogs, so it seems like a natural evolution to integrate social media into our cover shoots.”
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