Recent data from Starch Syndicated Research shows that readers remain consistently engaged with ads in magazines. In the first four months of 2014, according to a release from GfK, the owners of the Starch , just over half of magazine readers (52%) said they could recall seeing or "noting" (a particular Starch trope) a specific print ad in a magazine, about the same proportion as in 2010. And 62% of those who recall seeing an ad took some action as the result of a print ad. Starch Advertising Research executive vice president Dr. Michal Galin stated:
“The Starch data show that magazine ads have lost little or none of their power to motivate consumers. Each of the actions we measure represents a high level of engagement; and, when it comes to joining a social network or the use of a QR code, print magazine ads are moving consumers into a digital universe where longer term relationships can be developed and tracked. The result is deeper connections with brands, and a greater likelihood to buy."