Thursday, May 15, 2014

Quote, unquote: Those unlovable banner ads

"If we are going to fund and build the Internet of the future we all dream of, we are going to need to build a new model of advertising that actually works and that users don’t hate. So, rather than hide behind the lame excuses, the made-up lift studies, the same old bullshit hand-waving and the general complaining, let’s all agree that the time has come to think outside the little box."
-- Zach Coelius co-founder and CEO of Triggit, in a post on ReCode about the 20th anniversary of the banner ad. "Those of us in the ad industry ought to be ashamed of ourselves."


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