Thursday, September 18, 2014

Surging Canadian mobile advertising revenue brings prediction of $2.5 billion in paid mobile by 2018

This year, advertisers in Canada will spent $715.7 million on mobile internet ads, including all mobile phone, tablets and other connected devices. It represents a 119.2% increase, according to calculations by eMarketer, but will be the last year of triple-digit growth (albeit from a small base) to which the industry has been accustomed. By 2018, advertisers will devote an estimated $2.58 billion to paid, mobile internet media. 

(US ad spending on the internet increased 17 per cent in 2013 to a record $42.8 billion, according to the Financial Times; for the first time, it has surpassed broadcast television. Mobile ad spending now represents 17 per cent of the US digital ad market. 

(Mobile ad spending hit $7.1bn in 2013, up 110 per cent from $3.4bn in 2012, according to the IAB. Mobile advertising now accounts for about 17 per cent of the US digital ad market.
According to the IAB Internet Advertising Report and PwC US, internet advertising revenues in the U.S. were up 19% in early 2014 at $11.6 billion. 
(Reports are that the U.S. advertising market inched up only 0.7% in the 2nd quarter of 2014, with TV, down 7.2%; magazines, off 5.7%; newspapers, shedding 10.4%; radio, off 3.6%; outdoor, slipping 1.6%; and spot TV, off 0.5%. Magazines suffered from lower results in pharmaceutical and consumer package good particularly.)



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