CSME gets to grips with multi-platform display copy

Display writing is a pleasurable and demanding trade, more particularly because what works in print doesn't necessarily work online or on social media. 

The Canadian Society of Magazine Editors (CSME) is holding one of its periodical events  on Thursday, April 16 exploring how to manage multi-platform display copy. 

The panel for the evening includes

• Patrick Walsh, editor-in-chief of Outdoor Canada, who will share his tips for writing award-winning display. 
• David Topping, the executive online editor of TorontoLife.com, who will explain how to use social media to drive traffic to your site. 
• Simone Castello, the life and relationships web editor at CanadianLiving.com, who will discuss best practices for print-to-web display writing and online tools you can use to optimize content based on keywords and trends.

It's from 5:30 to 8:00 p.m. in the Stealth Lounge (second floor) of the Pilot, 22 Cumberland Street (near Yonge and Bloor). $15 for members, $20 for non-members (or $20 and $25 at the door) Buy tickets or RSVP to csmeadmin at canadianeditors dot com.