TC Media partners with LC Média to super-size automotive network

TC Media is transferring editorial and management of its AutoGo.ca auto site to LC Média and linking it with The Car Guide website and its French-language counterpart, the Guide de l’auto, as well as with the  Montrealracing.com . The transaction doubles the total audience reach to 1,530,000 unique visitors, generating 9,695,000 page views per month.

LC Média has been in business since 1999 and has published Le Guide de l’auto for 50 years; it has a circulation of 90.000 copies.It also has a TV show on the MAtv channel, and has a mobile site and an iPad app. The LC Média Web Network, includes Guidebateau.com, Boatguideweb.com and OctaneFix.com and generates over 6.5 million page views monthly and over 930,000 unique visitors per month.

The partnership gives LC Média's The Car Guide significant English-language traffic in the Atlantic provinces and expands TC Media's offerings for car dealers and sellers.