Friday, August 07, 2015

U.S. magazine circulation slips 2.2%
in 1st half 2015

Audited data shows that the total circulation of U.S. magazines fell 2.2% in the first half of 2015, compared with the same period a year earlier. According to a report in MediaDailyNews, based on figures compiled by Alliance for Audited Media, celebrity titles fell, largely driven by a decline in newsstand sales. In Touch Weekly slid 8.5% in total circulation, Life & Style was down 5.4% and OK Weekly 5.4%. People magazine's total circ was down 1.2%.

More magazine fell 41% in total circ, Woman's World 11.1% and First for Women 7.9%.

In men's magazines, Playboy fell 23.1% and Field & Stream 4.2%.

Meredith’s new Allrecipes magazine saw circulation soar 70.6%. Food Network Magazine’s circ rose 6.3%.

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