Uppercase shows some simple ways of showing off an issue and what's good about it

I make no secret of my admiration for the work of Calgary's Uppercase magazine and the many ways it connects with its subscribers (of which I'm one) and potential new readers. The device is deceptively simple -- in this case a walk through (leaf through) of the current issue, making a one-take video with a cellphone on a tripod. The publisher/editor, Janine Vangool (or at least her hands) uses various simple props,too. It's a real example of how to engage with your audience and promote the excellence of your content.