“We are not a magazine company. We’re a content company,” said Ripp, who acknowledged that Time Inc. would bring in two-thirds of its 2016 revenue from print advertising and circulation and just one-third from digital advertising. In 2015, the company’s total revenue was $3.1 billion, of which 76 percent of sales came from print and 24 percent from digital. It is projecting a 1 percent to 5 percent increase in revenue in 2016. It’s still an incredible cash machine,” Ripp said of the print magazine business. “People pay us a year in advance.”
-- Joe Ripp, Time Inc. chairman and chief executive officer, quoted in WWD, who also said
“A lot of the digital properties don’t make a nickel. People are starting to realize that.”
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