Many members of the "sounding board" are drawn from television, radio and film. One most relevant to the magazine industry is Ken Whyte, the senior vice-president of public policy for Rogers Communications, previously in charge of all Rogers magazine properties and former publisher and editor of Maclean's. The remainder of the panel are:
- Rob Blackie, a producer whose credits include the CBC TV series Republic of Doyle
- Katie Boland, an actor, writer and producer
- Catherine Cano, chief executive officer of public affairs channel CPAC
- Loc Dao, chief digital officer at the National Film Board
- Lisa de Wilde, CEO of public broadcaster TVO
- Michael Donovan, executive chairman of DHX Media Ltd.
- Charles Falzon, dean of Ryerson University’s faculty of communication and design
- Philippe Lamarre, owner of production house Urbania Media
- Jean La Rose, CEO of Aboriginal Peoples Television Network
- Monique Savoie, president and artistic director of Société des Arts Technologique
- Justin West, founder and president of Secret City Records
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