The Kit Compact magazine going
national in September
Beauty and style title The Kit has announced the national expansion of The Kit Compact pop-up magazine this September. Launched in September 2015 as a Toronto-only publication, aimed principally at millennials, it will expand as a monthly to the Vancouver, Calgary, Edmonton and Ottawa markets for a total Canadian circulation of 125,000. Each edition will feature local content curated by The Kit’s editorial team and a network of local "influencers".
“I’m delighted that The Kit Compact is going national,” says Laura deCarufel, editor-in-chief, in a release. “Our team has had so much fun creating engaging content for Torontonians—now we’re committed to discovering the best of the rest of Canada. We’ve created a network of influencers across the country who will each be contributing local content and amplifying every issue socially. Each edition will be a celebration of that city’s most stylish people, places and things, plus compelling national coverage. I can’t wait to get started.”The Kit, a division of Toronto Star Newspapers Limited and part of the Star Media Group, is distributed as an online product and as a paper edition distributed in select copies of the Toronto Star, Ottawa Citizen, Montreal Gazette, Calgary Herald, Edmonton Journal, and Vancouver Sun. It publishes French- and Chinese-language paper editions once per month, as well as a monthly The Kit South Asian Edition. It has an integrated website, social platforms and sends out three weekly e-newsletters.