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Tuesday, August 23, 2016

Tune up and equip your Online Publishing Toolkit

Graham F. Scott is the deputy editor of Canadian Business magazine and is well-regarded for his course The Online Publishing Toolkit offered in the Mag and Web Publishing program in the Chang School at Ryerson University. Over 7 evenings starting Wednesday Sept 14 (sign up NOW) you'll learn about: 
  • Content Management Systems and current trends in content strategy
  • The uses—and misuses—of cloud technologies
  • HTML5, CSS3, and current trends in web design
  • Principles of search engine optimization, semantics, and accessibility
  • Mobile sites, apps, and responsive design
  • Marketing, analytics, and ad management
  • Audience development strategies and social platforms
  • The economics of digital publishing (there really are some!)
The major class assignment will be setting up your own web server space, installing Wordpress blogging software and integrating some 3rd pagy services. As Scott says "This course is not intended to make you a coding genius. Instead, we want to make sure you can talk knowledgably with your IT staff, developers, and web designers about your publication's needs and ambitions online."
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