Wednesday, August 10, 2016

U.S. print magazine readership said to be holding steady, says study

According to a new survey, 70% of adults in the U.S. read a print magazine in the last 30 days and 51% at least two. The American Magazine Reader Study & Handbook by Mequoda found that the figures were essentially the same as the same study last year.
"The findings seem to indicate that digital magazines — in the study, defined as "magazine content distributed via electronic means" — still have work to do to catch up to their print counterparts; 41 percent of respondents reported having read at least one digital magazine, but that's up from 37 percent a year ago," said a report of the results in Folio:.
"While not explicitly addressed in the study, there is certainly significant overlap between magazine brands' print and digital audiences, and the findings lend credence to the common industry maxim that publishers should attempt to reach consumers across any medium available to them."

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