[Jason Calacanis, an Internet entrepreneur] contends that Google and Facebook are destroying media companies in a systematic way. Print advertising, he points out, has declined to levels not seen since 1975. Digital advertising spend is dominated by Facebook and Google. “Facebook & Google don’t care about us, our industry, or this cow,” he said in one slide. “Don’t trust them!” Instead, the future of media is in direct relationships with audiences, centered around five principles:
- Keep costs low.
- Be absurdly focused.
- Challenge your audience to pay.
- Don’t trust intermediaries, bypass them.
- Stop giving free content to Google, Facebook and Snapchat
-- from column by Tony Silber, reviewing some of the presentations from the C-Summit, including the closing keynote.
No comments:
Post a Comment
This blog is moderated. Anonymous comments are allowed, but we reserve the right to reject postings that are simply abuse, personal or otherwise. Address the issue at hand and your comment will be accepted. However, it is necessary to proofread before sending. We will not correct your spelling, grammar or syntax and it will be there for anyone to see.