Thursday, December 21, 2017

Best of the season. See you in January.

Indeed it we mean. [Click on the image to enlarge] And with it the Canadian Magazines blog is taking its annual break, returning January 2, when we'll present our look-back at the year 2017. All the best for the Christmas and New Year season.  


Monday, December 18, 2017

People who pay for magazines at retail or by subscription, tend to read them more often, research shows

According to a new national study of shoppers and retailers, commissioned by Magazines Canada, regardless of age, people enjoy browsing for and buying magazines in retail stores on shopping trips. The study consisted of research about retailing of magazines as well as the behaviour of magazine readers and buyers. [click on graph to enlarge]

Among the findings were that shoppers are willing to buy and read a print copy and have a deep appreciation of Canadian content. Executives and buyers at Canadian mass retailers were interviewed in August and September. According to a release
The study shows that actual consumer behaviour around magazine reading and buying makes a compelling business case for magazines at retail. Retail stores that have maintained magazine space and selection report that they have maintained sales. Shelf space allocation, especially at checkout locations, and reduced checkout waiting time are major, retailer-controlled influences on sales volumes of magazines.
The research was conducted in July 2017 by Brandspark International and involved 1,500 Canadian shoppers 18+ who are magazine readers and buyers -- reading magazines at least once a month or who purchased at least one magazine in the past three months --  and shop for their households.  Full analysis of research

Read more »


Friday, December 15, 2017

Red Point partners with Calgary Economic Development to launch annual

Red Point Media Group is launching a new, annual magazine called Invest Calgary, focussed on the business sector in Alberta's largest city. It's being done in partnership with Calgary Economic Development. The publishing team is Joyce Byrne and Pritha Kalar. The annual will distribute 135,000 copies and a full-page ad is $6,750. The launch issue is 84 pages, perfect bound and allocates 16 pages to advertising. 

“We are pleased and honoured to have played a partnering role in bringing Invest Calgary to life,” says RedPoint President & CEO Pete Graves [in a release]. “There is so much to say about Calgary today, and Calgary Economic Development really understands that, so we were able to pack a ton of compelling information into the publication. People who are not from Calgary will read this magazine and see what’s possible by being part of this incredible community. And Calgarians themselves will read it and be surprised and delighted at all the amazing things happening in their city.”

Wednesday, December 13, 2017

Purple (erm...ultra violet) is the Pantone colour of the year

Pantone's 2018 Colour of the Year is ultra violet, which it describes as “provocative and thoughtful,” noting it “communicates originality, ingenuity, and visionary thinking that points us towards the future."

The annual unveiling of the COY is part-promotion, part conversation-starter. The formal name of the colour on the chip is 18-3838-Ultra-Violet .

Ultra Violet is “multi-faceted,” says Leatrice Eiseman, executive director of the Pantone Color Institute and author of numerous color books, including most recently The Complete Color Harmony, Pantone Edition. “It’s a little complicated, which we feel is one of [the color’s] appeals. It’s not easy, not chili pepper red and all hot and dancy.” It’s this complexity that Eiseman believes will attract designers to the color: “Designers invariably get purples,” she says. “You talk to people on the street, though, and they’re more skeptical. That’s why we think designers will like it: you do have to have a conversation about” Ultra Violet and its uses.

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Tuesday, December 12, 2017

Mag world view:Pop-up Domino; Favorite 2017 mags; Gawker crowdfund relaunch?; Print is here to stay


Monday, December 11, 2017

BC magazine Cannabiz to report on growing marijuana market

Glacier Media is tomorrow launching a glossy business-to-business print magazine called CannaBiz -- mostly circulating in BC -- that reports on business opportunities in the impending legalized marijuana business in Canada. The editor is Glen Korstrom (looking over proofs, above) and the new publication is a companion to Business in Vancouver

Sunday, December 10, 2017

Sanati named best content director at the annual Pearl awards

Maryam Sanati, the editorial director of Strategic Content Labs at St. Joseph Media was named best content director at the annual Pearl Awards administered by the Content Council. 

Sanati, a former editor in chief of Chatelaine magazine, who also worked for The Globe and Mail and Report on Business magazine, was cited for her work with consumer media brands such as Toronto Life, FashionWhere Canada and Canadian Family and most recently for leading a team of writers, editors, art directors and visual artists in creating a dynamic range of content across 50,000 square feet of exhibition space at the National Music Centre, in Calgary. 
Read more »

Friday, December 08, 2017

Outgoing UC Observer editor Wilson uses final column to thank his writers

David Wilson's final column as publisher and editor of the UC Observer in the end was a thank you to a writer whose first person story about health care has caused a good deal of talk. 

Catherine Gordon of Toronto wrote about her own struggle with breast cancer and the almost eerie coincidence that her sister in California was struggling with the same thing at the same time; their respective financial burdens were much different, however. And Gordon let Wilson know that as a result of her article, U.S. Senator Bernie Sanders's staff had contacted her about filming an interview for a documentary as part of his campaign to get single payer health coverage in his country. 

Wilson's final column as editor said, in part:
"Thirty years ago, I was drawn to The Observer because it was a mission-driven magazine committed to fostering a healthier and more just world. As editor and publisher for the past 11 years, I’ve had the privilege of broadening the scope of the magazine while holding fast to those principles — and to do so in the company of extraordinary colleagues to whom I owe an enormous debt of gratitude.  
"Catherine Gordon’s story was shaped by the values that inform just about everything we print in The Observer. We still speak to a mainly United Church audience, but it’s extremely gratifying when people outside our immediate sphere see merit in what we do — doubly so when people like Bernie Sanders reach out in common cause."
 Wilson is being succeeded in January by Jocelyn Bell.