Purple (erm...ultra violet) is the Pantone colour of the year
The annual unveiling of the COY is part-promotion, part conversation-starter. The formal name of the colour on the chip is 18-3838-Ultra-Violet .
”Ultra Violet is “multi-faceted,” says Leatrice Eiseman, executive director of the Pantone Color Institute and author of numerous color books, including most recently The Complete Color Harmony, Pantone Edition. “It’s a little complicated, which we feel is one of [the color’s] appeals. It’s not easy, not chili pepper red and all hot and dancy.” It’s this complexity that Eiseman believes will attract designers to the color: “Designers invariably get purples,” she says. “You talk to people on the street, though, and they’re more skeptical. That’s why we think designers will like it: you do have to have a conversation about” Ultra Violet and its uses.


