Tuesday, January 09, 2018

UPPERCASE plans subscription promotion by planting a little forest

UPPERCASE magazine has embarked on a promotional venture to plant a forest. The Calgary-based magazine is already printed on 100% recycled paper, but publisher Janine Vangool has told the readers of the quarterly makers' magazine that more could be done. So the plan is to plant a tree for every new subscription or renewal received in 2018.

The project is being done through a Calgary-based company called TreeEra, which helps individuals reduce their carbon footprint. (Since only the first of the year there have been 96 new subscriptions to UPPERCASE, hence 96 trees to be planted.) She notes that a single tree can offset up to one ton of carbon in its lifetime. 
"It's exciting to think that we could plant a little UPPERCASE forest of trees! Plus it is motivating to have this new benefit as part of my business goals and to give back in a tangible way. (Magazine subscription prices will remain the same as they have been since 2009.) TreeEra's 2018 planting will take place north of Kamloops, BC, Canada as well as in South Dakota, USA."
 [Disclosure: I am an UPPERCASE subscriber.]

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