St. Joseph Communications has tapped into the flyer business by creating a new distribution option that polybags flyers with a new editorial lifestyle magazine called Best Life. The company says people love their flyers; but the solution removes retailers from a cluttered delivery environment and gets their messages across a consumer’s doorstep via Canada Post delivery.
“We’re excited to present this new flyer delivery model for Canadian retailers that is cost-effective and provides a great consumer experience, tapping into Canadians’ affinity for flyers and high-quality editorial,” says Tony Gagliano, CEO of St. Joseph Communications. “Over the last 12 months, we have worked to develop and create the ultimate model that addresses what’s lacking in flyer delivery in Canada today: a compelling, relevant, targeted, differentiated, timely – and affordable solution.”
The first Best Life package will be tested with distribution in the London market on April 27.
Labels: distribution, promotion