New look coming for Toronto Life

Magazine people are itching to see the "major" redesign that Toronto Life will launch with its April issue, the first in more than a decade. Look for a new logotype with echoes of the present one, a different cover architecture, a shuffling of elements inside and some surprises. The redesign is being driven by Editor John Macfarlane and the new Art Director, Carol Moskot (who helped with the redesign of Maclean's a couple of years ago).

Redesign enthusiasms, anticipated or not, are not always shared by single copy buyers; witness this from a MediaWeek article Feb. 14, reporting on the latest ABC numbers:

New York magazine has yet to gain real traction with readers since editor Adam Moss began a redesign last February. Paid circ dipped 1.2 percent to 432,094, and newsstand sales fell 9.3 percent.