Les numeros

The French language PMB results for 2005 hold their own kind of interest. Once again, the top 10 magazines in terms of efficiency -- as measured by their readers-per-copy figures -- are predominantly smaller, specialized books :

	Circ	RPC
Le Lundi	43	18.2
Dernière Heure	37	17.1
Rénovation Bricolage	40	16.4
Les Idées de ma maison	66	14.3
Clin d'oeil	65	13.6
Décoration Chez-Soi	75	11.9
7 Jours	110	11.7
Sentier Chasse-Pêche	53	11.6
Fleurs, Plantes et Jardins	61	11.3
Échos-Vedettes	59	10

Over the past two years, (since the 2003 results), some total readerships 12+ have remained steady while others have had sometimes significant shifts:

Up
Décoration Chez-Soi (+22%)
Les Idées de ma maison (+8.5)
7 Jours (+4.1%)
Clin d'oeil (+3%)

Down
Rénovation Bricolage (-6.5%)
Fleurs, Plantes et Jardins (-6.1%)
Échos-Vedettes (-5.3%)

(Those who went up most dramatically appeared to have done so by increasing circulation. In the case of Les Idées de ma maison, about 14%, and forDécoration Chez-Soi about 10%. Les Idées saw its RPC actually decline a bit, from 16.1 in 2004 to 14.3 this year. Décoration's RPC remained the same.)