Suppose they couldn't call it Star Weekly, eh?

Another weekly magazine? This week the Toronto Star announced that it was going to launch the Weekly Scoop, a star-struck newsstand celebrity title (gawd knows, we don't have enough of those) starting October 3.

The Star's track record at producing publications other than the daily has not been stellar; eye is a perennial also ran (though it allows Torstar to keep its dignity and somehow still take those raunchy sex ads).

Scoop will be set up as a separate division, like eye. Two ex-Rogers staffers, Kathryn Swan (ex publisher of MoneySense) will be publisher and Vivian Vassos, ex ME at Flare, editor-in-chief.