A miscellany
Things you can learn from reading of the classified ads:
- Somebody is planning a new, apparently controlled circ, guidebook for theatre-going in Toronto called Evening Out. It says it is going to be distributed in 370 locations across the Greater Toronto area.
- Vogel Publishing of Edmonton, which has been struggling to diversify away from its successful but doomed Satellite Guide and similar books, now calls itself Captive Multi-Media Group Inc.
- New Dreamhomes & Condominiums magazine of Toronto has found a way to sell more premium positions, announcing in its media materials that it now has MORE COVERS. (We thought you could only have three, or four counting the front cover) Now if they could only reengineer and have the entire magazine upfront and with right hand pages only, advertisers might be really impressed.
posted by D. B. Scott at
9:01 am
1 Comments:
Re: Somebody is planning a new guidebook for theatre-going in Toronto called Evening Out.
I met the entrepeneur last week (but do you think I can find her card? Noooo.)She's an experienced account rep who is planning an entire magazine without any articles - just listings. I wished her luck.
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