Buy three, give one free
An interesting variant on volume discounting: A magazine in the U.S. called DiversityInc. gives advertisers one, free "pro bono" ad in support of the cause of their choice for every three regular ads they buy on the rate card. Here's a longer story about it from Media Daily News.
posted by D. B. Scott at
12:52 pm
1 Comments:
Funny how we sell the discounts more than the magazines. Funny how we never hear editors complain about the advertising it takes to get readers to buy their products.
P.S. D.B. gets a mention in replife.blogspot.com
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