Where the boys aren't

A column in the November 7 issue of Business Week explores what is apparently a major or developing trend; the erosion of men's interest in print magazines. Research at Time Inc. indicates that women's interest holds up (6 of the top 10 A list magazines recently picked by Advertising Age are women's service titles) but men's involvement with magazines is eroding. Partly it is attributed to men's deeper involvement in online pursuits, where they can get enough free reading to satisfy them. Partly, as the column acidly says, men lose interest in reading if there is flickering screen anywhere at hand. Lucky works; Cargo? Not so much.