The big dogs howl

The impact of the shift to digital publishing is felt most keenly at companies with the most to lose. Yesterday, Time Inc., the world's largest publisher of consumer magazines, laid off 105 mostly business employees and started from the top down, chopping Ad Sales Chief Jack Haire, Time magazine President Ellen Naughton and Richard Atkinson, executive vice-president in charge of Time Inc.'s news and information group.

There has been serious erosion of ad pages in some, but not all, Time Inc. titles. Down are Time (14.2 %) through the first 11 months of 2005 versus the same period in 2004, Sports Illustrated (-18.5%), Fortune (-10.3%), Entertainment Weekly (-6.4%), and Money (-2.1%). People, In Style and Real Simple had healthy gains.

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