Hip moms and what drives Dad nuts

Today's Parent, the powerful franchise owned by Rogers, had better watch its back. St. Joseph Media has put serious resources behind the relaunch of Canadian Family -- a new staff, a new look and new, more aggressive, marketing. For instance, it has partnered with Sears Canada, offering a free, one-year sub to members of the Sears Family First affinity card program and will be putting on a big newsstand push.

The pub will also launch canadianfamily.ca, an interactive site (where features may be sponsored by advertisers) that will offer parenting tips, volunteer as product and recipe testers and provide a downloadable seven-day recipe booklet.

"The all-new Canadian Family is the magazine I wanted but couldn't find before," says Lisa Murphy, editor-in-chief, in a company news release (which notes that she's a mom of two). "We're talking about both the joys and challenges of family life, but with wit and style."Examples of which that are to come in the March issue:

- What dads really want - we went undercover to find out what drives dads nuts - from backseat parenting to bossy strangers. Plus, we've got the inside scoop on what celeb-dads - from Barenaked Ladies' front man Steven Page to hottie Johnny Depp - have to say about modern parenting

- How to detox your house and boost your child's health... in seconds!

- Hip-mom style essentials

- The best breakfast cereals to put in your family's grocery cart

- Last-minute March break ideas - we've got 16 never-thought-of-that ideas!

- 10 secrets to raising happier kids