Smart publishing down east

One of the reasons why Saltscapes magazine in Halifax is so successful is that it leaves no source unexplored in building its audience. We've meant for some time to highlight the magazine's Community Spirit Partnerships.

Organizations can raise money for worthwhile, community-based causes by keeping $10 of every new Saltscapes subscription they sell. The organization has to be not-for-profit, in Atlantic Canada and the outcome of the cause has to be of direct benefit to Atlantic Canada. It's almost perfect symbiosis and a heckuva way to build awareness and reader loyalty. The magazine profiles one of the partners in every issue and runs a list of all their more than forty partners on its website. That's smart publishing.