(Britain's best selling magazine) and Gentlemen's Quarterly (GQ)
are launching dowloadable "mobizines" that can be read on mobile (cell) phones.(Mob- is pronounced MOBE), according to the UK Press Gazette
. Read about it here
The teeny-tiny pages will not replicate the parent title, but will feature "sections" adapted from the main magazine.
Unlike "celeb alerts" and other bulletins sent to cell phones in real time, the mobizine is the first format that allows readers to download material to be read without a network connection. It's automatically updated each time a new edition is published.
Abigail Chisman, editor-in-chief of GQ
and publisher of Condé Nast's interactive division, said: "Mobizines allow us to reach our most loyal readers directly so they need never be without us."