St. Joseph gives $10 million in ads to the arts

In commemoration of its 50th anniversary, St. Joseph Communications announced today that it is giving, over the next five years, $10 million in advertising space in its consumer magazines and websites to some of Canada’s leading arts and cultural organizations.

“As Canada’s largest privately owned communications company, we believe the arts are an essential form of communication,” says Tony Gagliano, Executive Chairman and CEO, St. Joseph Communications. “We hope our donation will increase public awareness of the arts, help develop cultural facilities and artists’ spaces, and encourage new talent and artistic excellence.”

The gift of ad space will benefit Art Gallery of Ontario, Canada’s National Arts Centre, Canada’s National Ballet School, The National Ballet of Canada, Ontario College of Art & Design, The Royal Conservatory of Music, Royal Ontario Museum, Soulpepper Theatre Company, Toronto International Film Festival Group, and Villa Charities. The ads will appear in such titles Toronto Life, FASHION, Wish, Gardening Life, THE LOOK, and WHERE Canada magazines.

St. Joseph Communications’ gift coincides with celebration of 2006 as the “Year of Creativity” in Toronto.