They walked off the shelves

The right subject, the right image, the right strategy and you can sell an awful lot of magazines. Mastheadonline (sub requ'd) reports that the October 2005 issue of Canadian House & Home, featuring the home of Wayne and Janet Gretzky, sold a record 97,000 copies on the newsstand. Of course, technically, it's not a Canadian home, but for fans of inside peeks at the lifestyles of the rich and famous, it was apparently irresistible.) Cannily, the magazine raised its cover price starting with that issue.