Reader's Digest inks exclusive online sales deal

Reader's Digest has cut a deal to outsource the sales of advertising for its online offerings in Canada. Redux Media Inc. now has the exclusive rights to sell online advertising on Reader's Digest websites -- rd.ca, selection.ca and ourcanada.ca. (Reader's Digest retains the right to sell integrated ad packages that include print and online.

REDUX media Inc. is a Canadian based media representation firm, with offices in Toronto and Montreal, specializing in interactive advertising.

"We're confident that REDUX media brings all the right talent, skills and industry contacts to partner with us as we grow our online sales," said Larry Thomas, Vice President, Advertising and Publisher of Reader's Digest Magazines (Canada) Limited.

"We are very excited to team up with Reader's Digest. This agreement represents a tremendous opportunityfor REDUX media to increase its presence within the North American and International online advertising space. Partnering with Canada's most read, most trusted, magazine immediately strengthens our media offering and gives us more leverage to attract big brand advertisers and publishers alike," said Chris Patheiger, Director of Business Development at Redux.

Together, Reader's Digest and Sélection du Reader's Digest magazines reach 8.5 million readers every month in Canada.