A small Dose for Vancouver readers

Dose, the "daily magazine" published by CanWest Global is at the back of the pack among people in Vancouver who read a newspaper yesterday, according to the just-released Fall 2005 NADbank study. It was reported in Media in Canada.

Even with three free dailies in the market being measured for the first time (Metro, 24 hours and Dose), the traditional dailies still led, with The Province at 27% and the Vancouver Sun at 27%.

Quebecor's 24 hours got 9%, National Post 7%, Metro 5%, Globe and Mail 5% and Dose 2%.

NADbank is the principal research arm of the Canadian daily newspapers industry. NADbank is comprised of dailies, ad agencies, media companies and advertisers.