Transcon's Smart Living to launch in September

According to Media in Canada, Transcontinental will debut Canadian Smart Living in September, a mag focusing on consumer electronics and lifestyle. It will be included as a reader premium in more than 200,000 subscriber and newsstand issues of other Transcon titles. Publisher Joe Tersigni says the new publication's target is typically married or living with a partner, in their 30s or 40s with kids under 18 living in the home. Canadian Smart Living editorial aims to be more female-friendly, reflecting the trend that more women are making the purchasing decisions for consumer electronics. The magazine's debut issue hits newsstands in early August. A holiday guide is slated for November. It wasn't immediately clear whether this is the result of the deal with Yellow Pages to produce "hybrid" magazines that are distributed largely in conjunction with existing Transcon titles.