Variable pricing
Word that People magazine's issue this week has its price jacked up because it has "exclusive" pictures of Brad Pitt and Angelina Jolie's baby Shiloh. Can't think of an instance when, for one week only, a Canadian magazine raised its price because of some exclusive story. (There are instances of lowering the price for a week as a promotion, of course -- most recently the 25-cent offer of Weekly Scoop. There are also "special issues" or "extras"). But can anyone cite an instance when a Canadian magazine took advantage of its audience by hiking the price of a regular issue because of something it printed?
posted by D. B. Scott at
10:52 am
1 Comments:
DB,
It's probably because they had to "bid" for the exclusive north american rights to the photos, and they are passing along some of those costs to the "readers" who want to lap them up.
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