Canadian Geographic increases to 8 issues with themed travel books

One possibly troubling aspect is that, in the past, when these were special sections, they were branded on the cover as having been brought to readers by an advertiser, in this case Visa. It's not clear whether the two new themed issues will also be selling cover exposure to advertisers in this way.
The news of the expanded frequency comes less than a week after the announcement that André Préfontaine has taken over from John Thompson as President of Canadian Geographidc Enterprises and Publisher of Canadian Geographic.
0 Comments:
Post a Comment
Subscribe to Post Comments [Atom]
<< Home