National Geographic most engaging

National Geographic magazine is the most engaging magazine in the United States, according to a recent survey conducted by Monroe Mendelsohn Research (MMR). This was reported as an item by Folio: magazine.

In terms of reader engagement and perceived quality, the 2005 MMR Publication Reader Satisfaction Survey says National Geographic edges out Guideposts, Smithsonian, The Economist and Departures.

For the survey, 16,000 men and women rated more than 200 major consumer magazines and national newspapers in 21 categories on a variety of topics including readers’ perception of the overall title as well as product satisfaction (editorial content, covers, visuals/illustrations and advertising).