Wednesday, August 16, 2006

Cracked rises from the dead

Thank goodness for enthusiasts, particularly those with deep pockets. Like the New York lawyer Monty Sarhan who decided to leave the legal profession and acquire and relaunch Cracked magazine. Even he wasn’t convinced at first that it was a good idea, since the magazine had been off the market for two years.

"I said (at first) ‘Not interested. It’s comics. It’s for little kids,’ " Sarhan recalls. But then he saw some potential.

Cracked
had always been the poor-man's Mad magazine, and Mad is still probably not much worried about it. One hundred thousand copies of the all, new Cracked (also contains dollops of extremely bad taste -- nice to see nothing changes) have hit the U.S. and Canadian newsstands. There, US$3.99. Here, C$4.99.

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