Tuesday, August 01, 2006

Masthead launches awards index

Masthead magazine and its companion website, mastheadonline.com, are about to launch an indexed list of the Canadian magazine awards winners, consolidated from all the various competitions across the country. The Masthead Awards Index, which has been dubbed "The Dexters" will show which magazine has won most golds, silvers and honourable mentions across the country.

189 trade and consumer magazines made the index and the top 102 award winners will be published in the July/August issue of the magazine and simultaneously on the website.

While this is somewhat geekily interesting, this index implies that a gold is a gold is a gold, which may not sit very well. The emphasis on magazines also flies in the face of the principle on which National Magazine Awards Foundation has worked, which places the emphasis on the "creators" (writers, artists, illustrators) rather than the magazines that publish them.

Dexter, by the way, means "to or of the right", as opposed to the left, side of an heraldic shield. The opposite of dexter is sinister. Just thought you'd like to know.

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