Canadian Business partners with interior design awards program

It's hard to know how tight is too tight when it comes to media sponsorships and partnerships, but they are becoming a vital marketing tool for many Canadian magazines. Canadian Business magazine, for instance, is certainly cementing its relationship with a number of industry groups. It is a sponsor and partner for the nation's largest interior design trade show and its awards for booth and product design. The IIDEX/NeoCon Canada Innovation Awards were presented at a ceremony at the trade show this morning, according to a release from Rogers Media.

Joe Chidley, the editor of Canadian Business spoke at the presentation and Rachel Pulfer, Features Editor was a member of the judging panel.Winners of the Innovation Awards are to be featured in a forthcoming issue of the magazine.

The Innovation Awards are run by the Interior Designers of Canada and Merchandise Mart Properties (Canada) Inc., managers of IIDEX/NeoCon Canada, the country's largest exposition and conference for the design, construction and management of the built environment. The Association of Registered Interior Designers of Ontario (ARIDO) owns the annual fall design exposition.