Prose, and everything else, is purple as Open magazine debuts

It gives a whole new meaning to purple prose; the very recent launch of a new magazine called Open which has printed the entire magazine in shades of purple and apparently intends to publish each issue of the quarterly magazine in a theme colour. (Winter's colour is to be white, apparently; would it be quibbling to point out that white is not a colour?)

The tagline is [Open] "...to all possibilities" and a secondary tagline is "an integrated health and living publication", which allows the editors to write about varicose veins and solar street lights in the same magazine. The premier issue (Winter 2006-07) features a large, purple uncut amethyst crystal and even the various other stories have purple themes, including growing lavender and a group of eggplant recipes. This last is illustrated by the magazine's logo, carved (incongruously) into an eggplant by the well-known woodcut engraver Wesley Bates (he of The Graver's Edge etc.). Every segment of the magazine follows the colour scheme and the "open" theme -- Open Window (features), Open Up (food), Open Life, Open Health and so on.

Open is published by WiseMoove Communications of RR1 Monkton, Ontario (north of Stratford). It's available free across Ontario in retailers, health and business service providers. A four-issue subscription costs $15. The company also has plans to publish a magazine for veterinarians called On Call.

The president of the company is Cindy Moyer and James A. Moyer is chief technical officer. The editor-in-chief is Lee Anne Andriessen.

Here's how the magazine describes itself:

Open Magazine has been created for…
Women who love themselves and know that love is the key,
Women who aren’t perfect and those that want to be.
Women who work hard and wish for more hours in a day.
Women who strive for better and those who’ve found a better way.
And…every man who knows the power of a woman.

An advertising rate card is not provided on the magazine's website, nor is there any information about circulation.

But you have to give it credit for a colourful start.