Quote, unquote
Magazines that are prospering now offer an environment that cannot be replicated online. You cannot open your browser and have an experience akin to the September issue of Vogue, with its hundreds of pages of brutally trendy ads mixed in with aspirational articles. The thingness of a magazine, its physical properties, have become increasingly important.-- from a New York Times article by David Carr, its media columnist (carried in the Globe and Mail yesterday)
2 Comments:
Three cheers for "thingness". I'll use that in my next direct mail campaign and renewal notices.
Love it!
Yet I see irony in the way in which I am receiving this message.
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