Time Inc. special interest salemay fetch US$200 million

Time Inc. may not get the US$250 million it was hoping for from the sale of 18 special interest publications. Betting is that the whole package will sell for about US$200 million, $100 million of which would be for the Time4Media enthusiast titles, such as Popular Science, Field & Stream, Outdoor Life, Motorboating, Yachting and Ski. Second round bids for the titles are due today.

According to a story in Folio: the titles in the Time4Media and Parenting Groups could be split among three separate buyers. One of the frontrunners is InterMedia Partners, a private equity firm which recently bought the huntin' and fishin' titles of Primedia for US$170 million.