Friday, February 02, 2007

Swerve becomes Outwords; gives up its fight with CanWest for its name

Swerve, the little magazine published out of Winnipeg for a gay, lesbian, transgendered audience (circ. 6,000), has decided to switch, rather than fight in its battle with CanWest MediaWorks over its name. According to a story in mastheadonline (sub req'd) the original Swerve has renamed itself Outwords. This leaves CanWest's Calgary-based Swerve with the name to itself. There is word of a settlement, but no indication of whether that means CanWest paid for the redesign, though that would have been the least it could do. [UPDATE: the publishers point out in a comment below that the name of the magzine is properly Outwords Inc. It should be noted that there is also a U.S. gay magazine called Outwords.]

5 Comments:

Anonymous Anonymous said...

Just one more reason to dislike CanWest...

12:13 pm  
Anonymous Anonymous said...

Mind you, "outwords" is a pretty darned good name!

12:56 pm  
Anonymous Anonymous said...

As if the world needed another reason.

I smell a gag order. A typical CanWest strategy from what I hear.

3:37 pm  
Blogger OutWords Inc. said...

Just to clafify: the new name is OutWords Inc. As for the trade-mark situation, we did reach a settlement and both parties are satisifed. While the name has already changed, we will be holding an offical relauch event in May, complete with a new masthead. Many thanks, Charles Melvin, editor. www.outwords.ca

5:28 pm  
Anonymous Anonymous said...

Yes, "outwords" is very clever.

7:17 pm  

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