The 200-page premier issue has stories about Japan's defence forces, a Q&A with the chief executive of Lego and a cultural report about Afghan music."I think what people will get when they read Monocle is a truly global title which doesn't live along national boundaries and I think so much media is regionalized today," Brûlé said in an interview with CBC Television. The more indepth, serious approach should appeal to people dealing with multiple cultures, he said...
"I think this magazine will speak to Canadians as much as it will speak to Australians and Japanese," Brûlé said, adding that it's not just for the jetset.
"This is also for someone who might live up in Scotland or someone who lives in Manitoba who just wants quality coverage as well."
Brûlé, who started Wallpaper in 1996 and sold it the following year for $1.63 million, is well aware of the risk of starting a new magazine, but his forecasts are optimistic.
He expects Monocle will be selling 200,000 copies within six months.