Canada Wide to launch "sustainable" city quarterly in Vancouver

The Vancouver city magazine field may become a bit more competitive with the proposed May launch of a quarterly called Granville by Canada Wide Media. According to a story in the Vancouver Sun, the magazine will focus on "sustainability". The magazine takes its name from Granville Island and Granville Street, the market and shopping area in the heart of Vancouver.

Canada Wide representative Samantha Legge said every story will bring sustainability to the foreground and give readers the tools to make informed decisions.

Regular sections will cover local food, fashion and homes, while in-depth features will research issues like housing, transportation and energy options.

"It will be a city magazine, first and foremost, but everything will have a sustainable element to it," Legge said in an interview. "So if we write about a restaurant, we'll feature one that engages in sustainable practices."

Canada Wide Media publishes about 40 titles, including TV Week, BC Business, Garden Wise and Pacific Golf and is the largest consumer publisher in Western Canada.

The new magazine will itself be fairly green, being published on recycled paper. According to Mastheadonline (sub req'd) Granville will have an initial circulation of 25,000 and will charge $3,400 for a full page, 4-colour ad.

The two principal city magazines in Vancouver already are Vancouver Magazine (Transcon) and VLM (Vancouver Lifestyle Magazine -- an independent), although The Georgia Straight weekly could be included in that category.