2 turns its couples makeover into web TV show

2: The Magazine for Couples, is celebrating its third anniversary by turning its popular couple makeover features into a web television show.

In cooperation with Viral Media Group, the show will allow a behind-the-scenes view over nine episodes each quarter as a new couple gets their makeover. The debut series in conjunction with the magazine's spring issue is shot on location, including in Toronto, Ottawa and the Club Med Cancun Yucatan in Mexico. In addition to its own site, the show can be viewed on iTunes, YouTube , Veoh , Revver , blip.tv, Brightcove.com, Metacafe and on Viral Media Group’s website .

“2's Couple Makeover is tailor-made for a web TV series,” says 2 For Life Media Inc. president and publisher Diane Hall. “It offers viewers a chance to follow the experiences of a real couple and see the makeover crew in action. With digestible-length episodes ranging from three to six minutes, candid interviews and an exotic location, the series is extremely viewer-friendly.”

Couples apply for the makeover. The spring issue features Cody and Maria, who met during a volunteer placement in Bolivia, and who wound up celebrating their anniversary courtesy of the magazine and its sponsors:

Since their wedding, this fun-loving twosome has been struggling to fit their relationship into their hectic schedules. As they confessed in their makeover application, “The thing is, ever since we tied the knot, life has become so busy that it has been hard for us to set time aside to truly enjoy each other.” Enter 2 with a paper anniversary gift that was sure to help Cody and Maria reconnect: two round-trip tickets to Mexico for a week-long stay at Club Med Cancun Yucatan, as well as a jaw-dropping makeover and new Tommy Hilfiger wardrobe. What could be better than that?