Captive Media shutters Edmonton Life

Edmonton is down to one city magazine again. According to an item in mastheadonline (sub req'd), Edmonton Life has been closed, effective with its Spring 2007 issue.

The magazine was launched only last May by Captive Media and recently cut back its frequency in the face of competition from the Edmonton edition of the Calgary-based Avenue. Captive owner Raymond Merhej blamed soft ad support, estimating he invested $1 million in the launch.

“Frankly," he said, "I don’t know what advertisers want.”