New French language tween 'n' teen title launches

The hot parenting category continues to grow with the launch by the Publications TVA division of Quebecor Media of a new French-language title called Espace Parents, and accompanying website EspaceParents.ca. It will concentrate on "tweens and teens" and anyone who lives with them. According to a story in Media in Canada, circulation is 55,000 copies and the children's fashion company Souris Mini, is putting a pullout section into every issue. Other premiere advertisers included Groupe Jean Coutu (PJC), Journal de Montréal, Kimberly Clark, McDonalds, Nestle, and Warnaco of Canada Company.