Circulator Darlene Storey jumps from Transcon to St. Joseph

Darlene Storey, the group director of consumer marketing for Transcontinental Media for almost 8 years (and 10 years before that at Telemedia before it was taken over by Transcon) is leaving to become Vice-President of Consumer Marketing at St. Joseph Media.

For the past several months, St. Joseph has had Jon Spencer of Abacus Circulation pinch-hitting and handling circulation matters while a search went on to fill the position permanently. According to a story in mastheadonline (sub req'd), Storey hadn't been looking to move, but was lured away.

Good circulation executives are extraordinarily scarce in the Canadian industry, particularly people with the skills necessary to build and maintain consumer audiences. Hence the headhunting. While Transcon provided some of the biggest challenges (being the largest consumer magazine publisher in the country) with titles such as Canadian Living, Homemaker's, Style at Home and Outdoor Canada, the challenge at St. Joseph was apparently too juicy to pass up. Storey will now be responsible for the files on titles such as Toronto Life, Wish, Canadian Family and Fashion magazine